Platforms: Twitter and Vine
Bank of America created a mircosite for millenials to help them figure out what's what, when it comes to money, credit and life. #BetterMoneyHabits came into fruition and went directly to where they are, the Vine platform.
With Jet Direction's creative approach, the team created a series of Vines that helped inform millenials, while entertaining them within the 6-second platform.
The result proved successful, the series was well received as it helped drive traffic to the #BetterMoneyHabits site.
Director: Jethro Ames
Animator: Jethro Ames and Shane Fabila
Set & Prop Design: Shane Fabila
Agency: Jet Direction
Client: Digitas for Bank of America