Platforms: Website, Facebook, Twitter and Vine
Cisco created a series of short stories to delight, entertain and educate our audiences on social media channels. To create these videos, Cisco partnered with Vine influencers to develop unique content that aligned with Cisco's focus areas, including Data and Analytics, Security, Internet of Things and Innovation.
Cisco's efforts around the #ImagineCisco Vine campaign generated 9.4 million impressions, while mentions of the hashtag alone generated 11 million Twitter impressions.
The landing page garnered 1,400 views and an average of 5 minutes per visit, demonstrating that our audiences found the content compelling and wanted to stay and view the site.
As one of Cisco's social content influencers, it goes to show that Jet Direction definitely had a strong impact with their success.
Earned Media: Unruly
Director: Jethro Ames
Animator: Shane Fabila
Set & Prop Design: Jethro Ames and Shane Fabila
Agency: Jet Direction