Platforms: Paid Media Channels, Web Banners, Digital Out-of Home Advertising, Video Pre-Roll, Cinema Ads, Cox' Social Platforms and Influencer Social Platforms
Cox is launching a new internet product called Gigablast. It’s 100x faster than the internet we’re all used to. It’s so powerful, it will literally change the internet, technology and usher in a whole new era – the ‘Gig Life’.
Jet Direction was asked to bring a child's vision of the Gig Life to life through our own wildly imaginative animation style.
The video was well received and resulted with over 100K views within its campaign life.
Director: Jethro Ames
Animator: Jethro Ames and Shane Fabila
Set & Prop Design: Shane Fabila
Agency: Jet Direction
Client: Cox Communications