Platforms: Website, Facebook, Twitter and Vine
Fox Broadcasting approached Jet Direction to create a series of home improvement Vines based on a new reality show, Home Free.
With previous experiences with Lowe's Black Friday campaign and Home Depot's #SpringMadeSimple, JetDirection was the perfect team to be part of this project.
Not only the series drove engagement and new viewers to the show. The quality of the videos earned the series a spot on the Digiday Video Awards Finalist list.
Earned Media: Unruly
Director: Jethro Ames
Animator: Jethro Ames and Shane Fabila
Set & Prop Design: Jethro Ames and Shane Fabila
Agency: Jet Direction
Client: Fox Broadcasting