Platforms: YouTube, Twitter and Vine
General Electric hosted the #6SecondScience Fair — the world's first science fair exclusively on Vine. Jethro Ames took part of the campaign, as one of the leading social influencers to help push the effort.
In the first day alone, over 100 projects were shared to Vine, many of which are featured on GE's Tumblr page. From small-scale volcanic eruptions to a light bulb powered by a potato, experiments of all shapes and sizes were welcomed.
At the end of the week, GE received more than 600 submissions from around the globe and increased its Vine account following by 40k, a 281% growth.
Director: Jethro Ames
Animator: Jethro Ames
Set & Prop Design: Jethro Ames
Agency: Jet Direction
Client: GrapeStory for General Electric