Platforms: YouTube, Twitter and Vine
GE launched it’s #GravityDay campaign in honor of Isaac Newton’s historic discovery of earth’s gravitational force, keeping GE top of mind when it comes to science. Over the course of the 3 day activation, GE asked fans to catch an apple and drop it off screen to the next person, helping create the longest "apple drop" on Vine.
After successfully helping GE with their last campaign #6SecondScience, Jethro Ames was called upon again to help spearhead the influencer push.
With Ames's help, #GravityDay was the #1 Trend on Vine on Sunday 9/8 (ahead of the #NFL), and the GE Vine account grew 22% or roughly 15,000 followers as a result of the campaign.
Director: Jethro Ames
Animator: Jethro Ames
Set & Prop Design: Jethro Ames
Agency: Jet Direction
Client: GrapeStory for General Electric