Platforms: Website, Twitter and Vine
Jet Direction was tasked to put a creative spin to your typical product placement. Hewlett Packard specifically asked our team to put a fresh perspective to the campaign while bending the rules.
Applying our signature creative style to the mix, we also concepted a witty narrative that showcased the product as the hero, utilizing the many different aspects of the laptop beyond its normal functions.
These series of stop-motion animations brought attention to the product and campaign through the influencers social networks. It also brought organic reach from owned media.
Earned Media: AdWeek
Director: Jethro Ames
Animator: Jethro Ames and Shane Fabila
Set & Prop Design: Jethro Ames and Shane Fabila
Agency: Jet Direction
Client: Niche for Hewlett-Packard