Platforms: Website, Facebook, Instagram and Vine

Vox Media approached Jet Direction for a collaborative campaign between Intel and The Verge. The goal was to create original engaging content that showcased the product, while documenting a behind the scenes feature of the creator at work. 

For Jethro Ames, creativity is all about problem solving. Telling unique, visually compelling stories in Vine's six second format challenges the former adman and designer to take his storytelling to the next level. Creating this content takes more than just a good idea — it takes the right set of tools. Ames makes use of the multitouch capability and kickstand on Lenovo's new Horizon 2 Table PC to tell his latest story about two fruit spies attempting to escape from an icy prison.

The original stop-motion animation were shared through Jet Direction's Influencer network, while both videos were housed on a devoted page on The Verge.

Earned Media: The Verge

Director: Jethro Ames
Animator: Ryan Ziegelbauer and Shane Fabila
Set & Prop Design: Ryan Ziegelbauer and Shane Fabila
Agency: Jet Direction
Client: Vox Media for Intel