Platforms: Website, Twitter and Vine
4 Videos. Over 6 Million Views. That’s what happens when you put Click 3X, Jethro Ames and the Lowe’s brand in a room together.
BBDO wanted to promote Lowe’s Black Friday Sales and gave Jethro Ames two days to film and direct it. He paired with the Click 3X in-house live action and animation teams, tasking them to create premium shareable experiences with high production values, that fully exploited the stop-motion capabilities of the Vine platforms.
These two very different groups swapped technique and inspiration. The best of our experienced teams’ original ideas and expertise in production, combined with the irreverence of media-savvy millennials, that generated impressions and fresh new content.
The 4 out of 12 spots resulted became the most viewed videos out of the Black Friday campaign.
Director: Jethro Ames
Animator: Click 3X
Set & Prop Design: Click 3X
Agency: Jet Direction
Client: BBDO New York for Lowe's Home Improvement