Platforms: Tumblr, Pinterest, Instagram, Twitter and Vine
MasterCard is helping raise up to $4 million dollars to support Stand Up To Cancer, a non-profit whose mission is to fund innovative and collaborative cancer research. When cardholders dine out with their MasterCard and spend at least $10, we’ll make a donation towards the cause.
“Get Together for a Priceless Cause.”
Leveraging a combination of digital marketing tactics, Jet Direction created shareable content inviting people to “Get Together,” dine out and Stand Up to Cancer. The team created a series of stop-motion animation that was visually compelling to encourage sharing and help spread awareness of the campaign.
Jet Direction is proud to have taken part of this campaign and contributed its creative services to help raise their goal of $4 Million dollars.
Director: Jethro Ames
Animator: Shane Fabila
Set & Prop Design: Shane Fabila
Agency: Jet Direction
Client: RGA for MasterCard