Platforms: Facebook, Instagram and Twitter
The Reach Agency had a cleaver plan to combine creative directors with amazing recipes from influential bakers. Jet Direction was brought on to create various engaging stop-motion animations that entertained while teaching the viewer how to bake these wonderful recipes.
These series of videos spanned across various social platforms and influencer networks resulting in over 1.5 million views during the campaign period.
Director: Jethro Ames
Animator: Jethro Ames
Set & Prop Design: Jethro Ames, Shane Fabila, Ryan Ziegelbauer
Agency: Jet Direction
Client: Reach for Nestlé Toll House