Platforms: Twitter and Vine
Toyota, the leading automotive brand among U.S. Latinos for 10 years straight, wanted to deepen its relationship with an increasingly important audience segment: Latino millennials.
Partnering with Toyota’s longtime Hispanic marketing agency Conill, Jet Direction helped to strengthen relationships with the target audience through stop-motion animation storytelling and an influencer partnership. The combination of Jet Direction's social influence and witty creative storytelling made them the perfect partner.
Director: Jethro Ames
Animator: Shane Fabila & Jethro Ames
Set & Prop Design: Shane Fabila & Jethro Ames
Agency: Jet Direction
Client: Conill for Toyota