Platforms: Website, Tumblr, Twitter and Vine
Throughout time people have been turning water into pretty cool things. But, no one has turned water into a phone. Or into a tablet. Or used it to play video games.
Jet Direction was approached to apply its own creative spin to product placement that shows off some sweet features of the new SONY XPERIA® devices.
Two videos were made for the campaign, which during its span brought in over a million views.
Director: Jethro Ames
Animator: Mavis Davis
Set & Prop Design: Shane Fabila
Agency: Jet Direction
Client: Fitzgerald & Co for Sony