Platforms: Facebook, Twitter and Vine
Enterprise Rent-A-Car and 360i wanted to illustrate the expectation versus realities of popular cities and show people all the cool stuff they'll discover with just a little more exploration. Ultimately, they wanted to inspire people to take mini road trips and discover more about the regions they assume they already know.
Jet Direction was approached to contribute to the campaign and use their creative skill set to add on to this story. Models were used to bring the story to life. With a skull bone crew, the Jet Direction team set out to unique destinations in San Diego that only the locals really knew about. 4 unique locations were chosen with with a one day limit of shoot time. Majority of filming and stop-motion animation was captured on location.
Earned Media: Unruly
Director: Jethro Ames
Animator: Jethro Ames
Agency: Jet Direction
Client: 360i for Enterprise Rent-A-Car