Platforms: Facebook, Vine and Twitter
Jet Direction was honored to create another video campaign for Weber Shandwick Chicago. Following the success of the M&M's Color Commentary video campaign, Weber Shandwick looked to Jet Direction for their expertise creating content for Net 10 Wireless new campaign.
This project encompassed a lot of details ranging from Character Development, Set and Prop Design, to custom hand crafting. The handwork paid off as the campaign shown an significant boost to all social media platforms. Outside media also took notice of the Vine.
Unruly, a well-known leader in video content reporting, owned by News Corp, selected the Vine as the top branded Vine you should watch right now. The Vine sits atop a list that includes brands like Visa and Verizon, and was praised for the detail of the animated characters. The writer even tied the concept of the video to the caliber of smartphones today saying, “this animation of handheld devices also serves as a reference to the idea that smartphones nowadays have a life of their own.”
Earned Media: Unruly
Director: Jethro Ames
Animator: Ryan Ziegelbauer
Set & Prop Design: Ryan Ziegelbauer and Shane Fabila
Agency: Jet Direction
Client: Weber Shandwick Chicago