Platforms: Snapchat, Facebook, Instagram, Twitter and Vine
This summer, Pringles will be launching the #DuckIt campaign. The campaign will capitalize on the existing behavior of creating Duck Lips using two Pringles chips, but will take this behavior to the next level. Consumers and influencers will wear duck lips in unexpected places and in unexpected ways, answering the call-to-action: How do you #DuckIt?
From the success of the #LastPringle Campaign, Grey Group Global reached out to Jethro Ames again to answer the call on how would I #DuckIt?
Simple. How would a duck feel about it themselves? Thus, a zany and creative video was born. This campaign span multiple social platforms. Including, Snapchat and its vertical platform.
Created By: Jethro Ames
Agency: Jet Direction
Client: Grey for Pringles