Platforms: Facebook, Twitter, Vine
The famous Grey Group Global approached Jet Direction to help with their #LastPringle Campaign and bring the ideas of Pringle fans to life. It was a fun task and the team at Jet Direction was up to it.
Using the same creative skills that Jet Direction is known for, We gave life to the Pringles chip and gave it character. In doing so, the team also created a home made world for the lil' chip as well.
With over 3 million views, these series of videos were a rage to the client and their fans. And helped boost the overall campaign to keep their fans telling their stories about their Last Pringle.
Director: Jethro Ames
Animator: Ryan Ziegelbauer
Set & Prop Design: Ryan Ziegelbauer and Shane Fabila
Agency: Jet Direction
Client: Grey for Pringles