Platforms: Tumblr, Twitter and Vine
This event wasn’t just about growing plants though— for when you grow, you grow much more than just a plant. That is the insight behind Miracle-Gro’s new campaign, “Gro Something Greater,” which is designed to resonate with a new generation of growers. For sixty years, the brand has been talking about the benefits that Miracle-Gro has on plants. “Gro Something Greater” improves the brand’s stake in consumers’ lives by showcasing the more emotive side of growing, and focusing on what plants do for people.
Jethro Ames was brought in to tell his own creative story and help inspire more people to start gardening.
Earned Media: The New York Times