Platforms: Website, Twitter, Vine and Tumblr
At the IFA consumer electronics show in Berlin, Germany, Sony unveiled a new lineup of products that represented the very best of its creativity and technological ingenuity. Underpinning the development and design of these products is Sony's philosophy of "inspiring and fulfilling your curiosity and moving you emotionally," which was on full display at IFA 2015.
To continue their theme on the brand's social platforms, Sony sent short-form content specialist Jethro Ames to capture this vision with a series of stop-motion videos, with the city of Berlin as his backdrop. Ames was limited to a 24-hour deadline per video to capitalize the height of the event for real-time marketing purposes. Utilizing Sony's signature line-up and Jethro's witty creativity, these multi-faceted animations drove brand engagement to the event while driving over 1 million views through various social platforms.
Earned Media: Unruly
Director: Jethro Ames
Animator: Jethro Ames
Agency: Jet Direction