Platforms: Twitter and Vine
Niche reached out to Jet Direction to help Verizon with their upcoming #Holidone campaign. The only caveat though... finish and delivery the video within a week.
It was a fast turnaround, but this was not something unusual with the team at Jet Direction. Based on time, concepting was a key factor on the direction of this video. Using a Bose player as their key product sale, we used typical Christmas decor to spring in life and bring life to the video and product.
In quick fashion, the video established well over 600K views during the busy holiday season. And, became one of the leading media projects campaigning the Verizon hashtag #Holidone.
Director: Jethro Ames
Animator: Jethro Ames
Set & Prop Design: Jethro Ames and Shane Fabila
Agency: Jet Direction
Client: Niche for Verizon Wireless