It's the Golden Baked Potato Chips versus the Cheeseland Cheesy Puffs! Salted Curry Versus LePuff Curls! Long range jumper versus a slam dunk! For this campaign, dunking gets you the win. And, the more of the players you choose who dunks, will equal more data for your phone. This brainchild from Verizon, showcased Jet Direction's witty storytelling style that brands have come to love.
Within a week from concepting, Jet Direction character designed the models to look like tasty snacks from a playoff game. Sandpaper and Foam were utilized to create each character, while the added the texture to help define them. Real snacks were used to create the crowd of game. While real hard-wood flooring help create the basketball court the players played on. Not only we saw some awesome team effort on the court, it took the team effort of Jet Direction to finish in a timely result.
And, it proved successful online and with the client again!
Director: Jethro Ames
Animator: Ryan Ziegelbauer
Set & Prop Design: Ryan Ziegelbauer and Shane Fabila
Agency: Jet Direction
Client: Niche for Verizon Wireless